On-page SEO include thorough keyword research and optimization, ensuring that targeted keywords are strategically placed in title tags, meta descriptions, headers, and throughout the content. Title tags and meta descriptions are crucial for both rankings and click-through rates, while header tags (H1, H2, H3) structure the content for readability and SEO. Content optimization focuses on creating high-quality, keyword-rich content that adds value to the user. URL structure should be clean and descriptive, incorporating relevant keywords. Internal linking helps distribute authority across the site and improves navigation. Image optimization includes compressing images for faster load times and adding descriptive alt text. Mobile optimization ensures the website performs well on all devices, and page speed optimization enhances user experience and rankings. Lastly, implementing schema markup provides search engines with more context about the content, improving visibility in search results.